I think you mean aesthetics - not anesthetics. Appeal to the masses. Find whats trending - find whats popular. Copy it. Take note of the whitespace they use.

I think you mean aesthetics - not anesthetics. Appeal to the masses. Find whats trending - find whats popular. Copy it. Take note of the whitespace they use. Uncluttered designs are easier to navigate and seem to be preferred nowadays. Are serifs popular? Sans-serifs? Rounder typefaces? Large print? Small print? What's your target audience? Are you a law firm? Are you a kids website? A tech website? A social media site? For color - study color theory. Stick with complimentary, triads, and monotone palettes until you get a feel for things. Or, like all good artists, cheat. https://color.adobe.com/explore/most-popular/?time=month https://color.adobe.com/explore/most-popular/?time=month