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I think the point was that there are too many options: Now you shop on the Internet, and you can buy from anywhere on the planet. The options for any part
by gr366 17y ago
I think the point was that there are too many options:
Now you shop on the Internet, and you can buy from anywhere on the planet.
The options for any particular purchase approach infinity, or so it seems.
So while you may get tons of ads offering to sell you something, how much effort is spent determining which is the best match for what you want. It would be better to get 5 results that are really close to what you're looking for than 500 that are sort of what you want.
- efaith 17y agoGo to Amazon. Type in "toaster". Pick "House & Garden" to let you sort. Sort by bestselling. Look at the first six items and pick one. Done. Time taken: it need not be more than 60 seconds. Quality of purchase: unlikely to be worse than what you would have gotten by visiting an appliance store. As for me, I do take more time to select. But that's because I choose to. I don't have to. I am not in a situation where failure to spend half an hour selecting is going to ensure that I get garbage. In short, shopping is not broken, at least not judging by the very example he gave. Shopping is better than it has ever been - even for items like toasters.