Janteloven. https://en.wikipedia.org/wiki/Jante_Law https://en.wikipedia.org/wiki/Jante_Law The case of the Carlsberg slogan may not be Janteloven. However, i

Janteloven. https://en.wikipedia.org/wiki/Jante_Law https://en.wikipedia.org/wiki/Jante_Law The case of the Carlsberg slogan may not be Janteloven. However, if I were a betting man I'd say that the advertising creative who came up with it either knew about the concept or got the idea from some Danish executive's modesty.