Serializing articles and novels is a common practice: http://en.wikipedia.org/wiki/Serial_(literature) http://en.wikipedia.org/wiki/Serial_(literature) It work

Serializing articles and novels is a common practice: http://en.wikipedia.org/wiki/Serial_(literature) http://en.wikipedia.org/wiki/Serial_(literature) It works the same as TV shows: you can release an installment before the next one is even written.