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Note that Jonas is Danish. Danes are often very modest. Even Carlsberg's slogan is "probably the best beer in the world".
by reycharles 11y ago
Note that Jonas is Danish. Danes are often very modest. Even Carlsberg's slogan is "probably the best beer in the world".
- moron4hire 11y agoThe Carlsberg example isn't not modesty, it's false-modesty. It's just meant to sound cheeky, while still getting the message "best beer in the world" into people's minds.
- thrownaway122 11y agoJanteloven. https://en.wikipedia.org/wiki/Jante_Law https://en.wikipedia.org/wiki/Jante_Law The case of the Carlsberg slogan may not be Janteloven. However, if I were a betting man I'd say that the advertising creative who came up with it either knew about the concept or got the idea from some Danish executive's modesty.
- ChikkaChiChi 11y agoThanks for the interesting read. This just depressingly explained the company I work for in a way I've struggled to for years.