Certainly. But "concierge" gives you a good handhold to understand a lot of the potential businesses that haven't emerged yet. Using the concierge model makes t

Certainly. But "concierge" gives you a good handhold to understand a lot of the potential businesses that haven't emerged yet. Using the concierge model makes things like shyp and magic seem pretty obvious, for example. From there I think it's a lot easier to see what's possible, where the easy money is, and what the outlines of a viable product look like.