I'm aware that there is a proposed service to simplify the acquisition of SSL certificates for websites but at this point getting SSL and HTTPS ready is both a

I'm aware that there is a proposed service to simplify the acquisition of SSL certificates for websites but at this point getting SSL and HTTPS ready is both a costly and complex exercise for many webmasters. Managing several websites for generally small audiences (1000-5000 people) and with limited revenue to pay the costs associated with getting a cert makes me reluctant to support an outright ban on the use of plain HTTP especially when the content is not of a personal or indeed personally identifiable nature. How does the proposal address the ease of access to certificates and the current state of affairs in certifying authorities?