As a norwegian station that need to close on the FM band, we're very clear that this will damage the commercial radio sector in Norway. First of all: Commercia

As a norwegian station that need to close on the FM band, we're very clear that this will damage the commercial radio sector in Norway. First of all: Commercial radio will die, however in Norway they will die first. Commercial radio is not able to sell big data on conventional FM, DAB and AM services. Facebook and other services using the Google PREF are able to give exact personal commercials on a very specific local level. Conventional broadcast radio can't beat this. UNLESS the broadcasters goes pure play. Broadcast radio do send unicast streams, and have still not made it possible to create revenue from it, even you can track what the listener looks like and know his needs are.