This. It's likely deliberate optimization. They want to encourage a larger average order size & higher revenue per customer. You pay for a membership, making yo

This. It's likely deliberate optimization. They want to encourage a larger average order size & higher revenue per customer. You pay for a membership, making you more committed to shopping there. Then they don't optimize the experience to support small orders, so you might as well get a few more things as long as you're there.