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I run a ton of ads on Facebook (full-time), and if you target both desktop and mobile newsfeed users, I find that for the same bid I get 90% coming from mobile
by jonathanjaeger 11y ago
I run a ton of ads on Facebook (full-time), and if you target both desktop and mobile newsfeed users, I find that for the same bid I get 90% coming from mobile vs. 10% desktop.
I could bid higher for desktop, but that would increase my cost per conversion. It obviously varies from campaign to campaign and client to client, but it's safe to say that I've moved almost entirely to mobile. It was even better when mobile was newer and CPCs were far lower.. but that's another story. The gold rush is over for marketers.
- hellbanner 11y agoThanks for pointing this out (and parent comment too!). What are you advertising that you see such high returns on?
- jonathanjaeger 11y agoI don't have much experience in e-commerce, app installs. Our clients tend to be in home security, trade schools/education, and other high cost per lead areas. There were definitely fads in the past like daily deals and user acquisition for startups (fashion/chain restaurants). I'm sure some people are priced out as Facebook has gotten more expensive -- I think that happens with any platform (e.g. Google, display).
- mbesto 11y agoYup! To give you insight from my end. I'm doing typically ~$200 baskets at anywhere between $3-10 per conversions.