4 ms·

> But mobile monetizes better which is rare….a key question here is why does mobile monetize better? I can answer this -> people don't realize ads on mobile ar

by mbesto 12y ago

> But mobile monetizes better which is rare….a key question here is why does mobile monetize better? I can answer this -> people don't realize ads on mobile are actually ads. FB's recent change of reducing FB Pages exposure on the News Feed affects this big time. For example, if I like Nike and I receive an ad for new shoes, I probably (1) didn't remember I actually "liked" Nike and/or (2) think this is just Nike updating a post on their Page. Regardless, because I like Nike, I don't care since the ad is relevant. FB actually does a fantastic job of providing relevant ads that most people would assume are simply their favorite brands giving them an update. Furthermore, when it comes to conversions for mobile apps install from FB ads, the friction is so low (click "Install Now" on FB, Click "Get" on the iTunes store), that the conversions (and cost per conversion) are impressively high. A bit of background - I've been running a bunch of campaigns on FB recently for an e-commerce site which is not mobile optimized. Our conversion (both clicks and purchases) from mobile massively trumps the desktop.

jonathanjaeger 12y ago
I run a ton of ads on Facebook (full-time), and if you target both desktop and mobile newsfeed users, I find that for the same bid I get 90% coming from mobile vs. 10% desktop. I could bid higher for desktop, but that would increase my cost per conversion. It obviously varies from campaign to campaign and client to client, but it's safe to say that I've moved almost entirely to mobile. It was even better when mobile was newer and CPCs were far lower.. but that's another story. The gold rush is over for marketers.
- hellbanner 12y ago
  Thanks for pointing this out (and parent comment too!). What are you advertising that you see such high returns on?
  - jonathanjaeger 12y ago
    I don't have much experience in e-commerce, app installs. Our clients tend to be in home security, trade schools/education, and other high cost per lead areas. There were definitely fads in the past like daily deals and user acquisition for startups (fashion/chain restaurants). I'm sure some people are priced out as Facebook has gotten more expensive -- I think that happens with any platform (e.g. Google, display).
    - mbesto 12y ago
      Yup! To give you insight from my end. I'm doing typically ~$200 baskets at anywhere between $3-10 per conversions.
Ntrails 12y ago
That only works when you actually like brands on facebook. Which is a bizarre behaviour that I've never understood. In fact I don't think I've liked a single marketed thing. Alas this doesn't result in no ads - just easily identified ones. I'm stuck in a mentality where facebook was where I chatted to friends, suggested things to do, occasionally told people what I was up to, and joined such luminary groups as "I want to punch slow walking people in the back of the head".

by mbesto 12y ago

jonathanjaeger 12y ago

I run a ton of ads on Facebook (full-time), and if you target both desktop and mobile newsfeed users, I find that for the same bid I get 90% coming from mobile vs. 10% desktop. I could bid higher for desktop, but that would increase my cost per conversion. It obviously varies from campaign to campaign and client to client, but it's safe to say that I've moved almost entirely to mobile. It was even better when mobile was newer and CPCs were far lower.. but that's another story. The gold rush is over for marketers.

hellbanner 12y ago
Thanks for pointing this out (and parent comment too!). What are you advertising that you see such high returns on?
- jonathanjaeger 12y ago
  I don't have much experience in e-commerce, app installs. Our clients tend to be in home security, trade schools/education, and other high cost per lead areas. There were definitely fads in the past like daily deals and user acquisition for startups (fashion/chain restaurants). I'm sure some people are priced out as Facebook has gotten more expensive -- I think that happens with any platform (e.g. Google, display).
  - mbesto 12y ago
    Yup! To give you insight from my end. I'm doing typically ~$200 baskets at anywhere between $3-10 per conversions.

Ntrails 12y ago

That only works when you actually like brands on facebook. Which is a bizarre behaviour that I've never understood. In fact I don't think I've liked a single marketed thing. Alas this doesn't result in no ads - just easily identified ones. I'm stuck in a mentality where facebook was where I chatted to friends, suggested things to do, occasionally told people what I was up to, and joined such luminary groups as "I want to punch slow walking people in the back of the head".