No, I don't really think I would. Search is a great place to capture consumer intent, but it's hardly the only one. Advertising dollars are finite, and Google a

No, I don't really think I would. Search is a great place to capture consumer intent, but it's hardly the only one. Advertising dollars are finite, and Google absolutely competes against non-search advertising publishers for its piece of that pie. Why do you think they run the AdSense program? Even if it were a different market, Google doesn't hold a monopoly on it by a long shot. Bing is over 20% of search volume in the US, and Yahoo holds another 13%. Searching for products on either of those will return results for relevant advertisers; the simple fact that they have paid ads to run is an empirical contradiction to claims of a search advertising monopoly (or is empirical proof that a large number of very successful companies are economically irrational and are throwing money down a money hole, but that seems highly improbable).