You're not the only one :) > McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is

You're not the only one :) > McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error. http://en.wikipedia.org/wiki/The_medium_is_the_message http://en.wikipedia.org/wiki/The_medium_is_the_message