2 ms·
I had never actually seen this video, and when seeing references to it, even as I clicked this link, my eyes always saw "Massage" as "Message". Silly brain...
by ploxiln 12y ago
I had never actually seen this video, and when seeing references to it, even as I clicked this link, my eyes always saw "Massage" as "Message".
Silly brain... subconsciously thinking "The Medium is the Message" somehow made more sense as the intended title.
- makmanalp 12y agoYou're not the only one :) > McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error. http://en.wikipedia.org/wiki/The_medium_is_the_message http://en.wikipedia.org/wiki/The_medium_is_the_message
- dang 12y agoYou were right the first time. "The medium is the message" was one of the pithy statements from Understanding Media (1964) that made McLuhan's name. The other variants of the phrase are all just plays on the first. It's typical of McLuhan that he pretended the word "massage" was by design when in fact it had just been a typo: https://www.youtube.com/watch?v=QL_9JKKj-xE#t=2m15s https://www.youtube.com/watch?v=QL_9JKKj-xE#t=2m15s.