For me the moral from that story is that in a mature market there is a lot of accreted wisdom and best practices - but in the early stages you don't have that a

For me the moral from that story is that in a mature market there is a lot of accreted wisdom and best practices - but in the early stages you don't have that and you need to trudge along with whatever you have. And judging those early projects through the lenses of the learned wisdom is silly.