Well, it at least puts on-line advertising on the same footing as print advertising, analytics wise. No more highly targeted advertising, no more avoiding show

Well, it at least puts on-line advertising on the same footing as print advertising, analytics wise. No more highly targeted advertising, no more avoiding showing the same ad to the same user multiple times, no more being able to tell who looked at your ad or why or where they came from, no more being able to determine how qualified ad traffic is. So really, it's a significant step backward.