For cable, yes, but I don't see how "bundling" applies to credit cards. That credit card companies compete on benefits would also seem to argue against your poi

For cable, yes, but I don't see how "bundling" applies to credit cards. That credit card companies compete on benefits would also seem to argue against your point. AmEx tried doing a piecemeal benefits program on their Zync card, but AFAIK the product uptake was poor and they no longer offer it.