So they want web developers to create an opt-out option on each web site? That's completely redundant. The people who don't care are going to ignore the option

So they want web developers to create an opt-out option on each web site? That's completely redundant. The people who don't care are going to ignore the option (or click ok on the popups if it comes to that), and the people who do care probably already have their browsers asking them whether or not to store cookies from a given site.