4 ms·

>If you don't like the ads, please don't read the content. I think one part of the issue is that the intent isn't so clear. You'll always have people who want

>If you don't like the ads, please don't read the content. I think one part of the issue is that the intent isn't so clear. You'll always have people who want the content regardless, but they're a lost cause from the onset. Rather, for the rest, those sites/publishers would be well suited to making their intentions clear; i.e. "If you aren't going to view [click?] our ads, we don't want you reading our site." There are many sites that outright block adblock users. For all the rest, it seems odd that, if they had that implicit contract in mind, they aren't blocking adblock users. Or issuing such a statement of readership intent.

manigandham 12y ago
It's hard to do. Adblock plugins work at the network layer and block requests completely based on matching the urls. This makes to engineer around, especially because lots of sites don't have lots of developer talent or resources. Example: PageFair was a company that measured adblock usage and also showed messages like this, until their javascript tag got on the adblock list and suddenly their entire platform because useless.
- sukilot 12y ago
  Publishers need to take responsibility for their content. You want me to view an ad? Fine,serve it to me. Don't tell me to go download an ad from someone else.
  - ticviking 12y ago
    An interesting idea, and one I'll note seems to work. I think the bigger issue is the trusting someone to do data-collection for ads. When everything is "pay per click" or "pay per eyeball" both sides have incentive to engage in click-fraud. All these awful networks seem to be solving that issue by creating a third party who has to attract both advertisers, and affiliates, and thus shares(at least partially) the motives of both parties
tbirdz 12y ago
Requiring your users to click on ads is a form of click fraud, and is banned in the TOS of many advertising networks. This is to help keep the site from "stealing" money from advertisers who are not particularly interesting in getting clicks from people who are only clicking on the ad to see the article, and have absolutely no intention of buying their products.

manigandham 12y ago

It's hard to do. Adblock plugins work at the network layer and block requests completely based on matching the urls. This makes to engineer around, especially because lots of sites don't have lots of developer talent or resources. Example: PageFair was a company that measured adblock usage and also showed messages like this, until their javascript tag got on the adblock list and suddenly their entire platform because useless.

sukilot 12y ago
Publishers need to take responsibility for their content. You want me to view an ad? Fine,serve it to me. Don't tell me to go download an ad from someone else.
- ticviking 12y ago
  An interesting idea, and one I'll note seems to work. I think the bigger issue is the trusting someone to do data-collection for ads. When everything is "pay per click" or "pay per eyeball" both sides have incentive to engage in click-fraud. All these awful networks seem to be solving that issue by creating a third party who has to attract both advertisers, and affiliates, and thus shares(at least partially) the motives of both parties

tbirdz 12y ago

Requiring your users to click on ads is a form of click fraud, and is banned in the TOS of many advertising networks. This is to help keep the site from "stealing" money from advertisers who are not particularly interesting in getting clicks from people who are only clicking on the ad to see the article, and have absolutely no intention of buying their products.