Well, I suppose one could look the fake Jihad as an application of Steve Denning's concept of storytelling as a tool for leadership. (http://www.stevedenning.co

Well, I suppose one could look the fake Jihad as an application of Steve Denning's concept of storytelling as a tool for leadership. (http://www.stevedenning.com/Books/leaders-guide-to-storytelling.aspx http://www.stevedenning.com/Books/leaders-guide-to-storytell...). In this instance the story told to troops is total bogus but it gets them to implement the organizational targets in the way intended by leadership. I'm pretty sure I would not like to work in a company applying this fake-story-principle.