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Does that 88% statistic normalize for amount of traffic? There may be more mean things said on Twitter, but doesn't a tweet also generate more comments than a F

Does that 88% statistic normalize for amount of traffic? There may be more mean things said on Twitter, but doesn't a tweet also generate more comments than a Facebook post? From the cited Kick It Out study: As Facebook has the highest number of gated profiles, the amount of authors tracked from that network is significantly lower than Twitter. So they're comparing oranges with apple pie. I almost wonder if there's some stealth advertising here in that "Twitter is 88% better than Facebook at giving your product social media exposure." Also, when did "troll" come to mean saying something negative? It used to be for people intentionally starting arguments for the sake of being argumentative. But now it's become a generic way to nullify an opinion you don't like by saying "you're a troll" to anyone who disagrees with you.

saurik 12y ago
I would be highly surprised if Twitter posts got more comments. I have had tweets of mine "trending" in the past, and I would estimate (based on how quickly and how often on those days I'd burn through the 800 recent mention window; I have more exact stats, but I just want an estimate here) I was getting mere thousands of responses. I routinely see Facebook posts with thousands of comments. Essentially every single post to the Stargate Universe has thousands of comments. On Facebook, comments matter: you aren't just mumbling into the void. Facebook surfaces comments of high value so that people viewing the post see them, and makes certain that people you are sort of connected with see your comments. On Twitter, your responses are only seen by people who follow both you and the account to which you are responding, making it so effectively no one ever sees what you said. This means that Facebook comments are first off more interesting to post as a commenter, and secondly more "viral" and can lead more people to your brand. You also, and this to me is the killer issue with this statistic, are able to moderate comments on Facebook: the only place where a person is able to say things is a post on their own timeline; comments that are horrible are under the control of someone who is unlikely to be, at least in that moment, equally horrible, and who are incentivized to make their content not look horrible.

saurik 12y ago

I would be highly surprised if Twitter posts got more comments. I have had tweets of mine "trending" in the past, and I would estimate (based on how quickly and how often on those days I'd burn through the 800 recent mention window; I have more exact stats, but I just want an estimate here) I was getting mere thousands of responses. I routinely see Facebook posts with thousands of comments. Essentially every single post to the Stargate Universe has thousands of comments. On Facebook, comments matter: you aren't just mumbling into the void. Facebook surfaces comments of high value so that people viewing the post see them, and makes certain that people you are sort of connected with see your comments. On Twitter, your responses are only seen by people who follow both you and the account to which you are responding, making it so effectively no one ever sees what you said. This means that Facebook comments are first off more interesting to post as a commenter, and secondly more "viral" and can lead more people to your brand. You also, and this to me is the killer issue with this statistic, are able to moderate comments on Facebook: the only place where a person is able to say things is a post on their own timeline; comments that are horrible are under the control of someone who is unlikely to be, at least in that moment, equally horrible, and who are incentivized to make their content not look horrible.