I can't help but think they've given themselves this label. I have no evidence for that but it has way too positive connotations to be slapped on them from a di

I can't help but think they've given themselves this label. I have no evidence for that but it has way too positive connotations to be slapped on them from a distance - with sizeable negative connotations for the alternative too. It seems too easy to come up with something far more negative if you wanted to make them seem bad.