Zero production costs? So your time is free? You're paying for shooting time (per hour), processing time (per hour), insurance, equipment amortisation, data st

Zero production costs? So your time is free? You're paying for shooting time (per hour), processing time (per hour), insurance, equipment amortisation, data storage and backup which could run into tens of GB per client. Don't underestimate backup costs, if you lose someone's wedding photos you can't just shoot it again. Often for weddings the photographer is expected to be there all day, everywhere. Processing several thousand photos can take a day or more. I agree that you have mostly zero ongoing costs once the photo is 'gold mastered', if you will, but to suggest that the photo was produced for free is disingenuous.