> "It's too expensive to make the whole internet free." > Translation: "It is not lucrative enough to us to make the whole internet free. We only want you look

> "It's too expensive to make the whole internet free." > Translation: "It is not lucrative enough to us to make the whole internet free. We only want you looking at things where we stand to make money off of you, not anyone else." There is nothing inherently wrong with a CEO trying to maximize profit for their business. In fact, that's in their job descriptions. I understand that. What I find distasteful is their dishonest marketing attempts trying to mask Internet.org as a benevolent "lets-help-the-poor" effort and as something compatible with net neutrality, when it's obvious that their goals of providing a walled-garden version of the Internet where Facebook is the gatekeeper is in conflict with net neutrality on a fundamental level. This poor, self-conflicting denial certainly isn't helping their image in my book, but judging from many of the replies on this thread, it appears they have the masses fooled.