Apple is 100% guilty of this. Of course consumers will prefer free or very cheap software, but what most of them don't realise is that software is STILL very ex

Apple is 100% guilty of this. Of course consumers will prefer free or very cheap software, but what most of them don't realise is that software is STILL very expensive to produce and maintain, so there will be a perverse incentive to extract value in other ways. The solution is very simple: ban buying gems, virtual dollars and all that crap.