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The difference between the music app business on Android and iOS is a complex one that really encapsulates the meaning of a "brand." Apple has a long history o
by qq66 12y ago
The difference between the music app business on Android and iOS is a complex one that really encapsulates the meaning of a "brand."
Apple has a long history of market success with creative professionals, so to make sure that they retain this success, they focus heavily on the product issues that would be relevant to creative professionals. These creative pros are who the advanced amateurs look up to, so when the creative pros, let's say Ryan Lewis, are all using Macs and iOS, the amateurs do too... Apple's success in these markets is a long history of positive feedback between engineering, marketing, and branding.