This product does have the major players involved. From their website: "We accept most major insurance plans, including most forms of Medicare Part D." And CVS

This product does have the major players involved. From their website: "We accept most major insurance plans, including most forms of Medicare Part D." And CVS Caremark. As you note: medication non-compliance is a huge issue--a 300 billion dollar problem in the US. Organizations that bear financial risk for populations aren't standing by twiddling their thumbs. The challenge for this company is ensuring that they remained at the forefront of addressing non-adherence, as opposed to being disintermediated, or disrupted by a better solution.