Even so, the current certificate issuing process is lengthy and expensive. Requiring SSL would be a major hit to the mom-and-pop type websites that just want a

Even so, the current certificate issuing process is lengthy and expensive. Requiring SSL would be a major hit to the mom-and-pop type websites that just want a simple webpage on their own domain for their business. They'd now have to pony up for an SSL cert, which at least doubles the website ownership cost, as well as potentially go through a very complex process to get the certificate issued. It also completely eliminates the possibility of them having a free website on their own domain, unless an easy and free method to obtain an SSL cert becomes available. The gain to them in these circumstances is negligible, if they aren't doing any e-commerce.