It means the better your paid install rate (via advertising), then you'll have greater organic installs as a result (usually due to your app spamming enough unw

It means the better your paid install rate (via advertising), then you'll have greater organic installs as a result (usually due to your app spamming enough unwise people on twitter and facebook). This is a natural result of paid advertising driving installs which the app store uses to rank games in their categories or create recommendations for their landing pages. Source: I worked at a f2p mobile company.