Yes. Although you do need a "pop", meaning you can't charge the actual value; you have to underprice it somewhat. If you pop, you get the news and the excitemen

Yes. Although you do need a "pop", meaning you can't charge the actual value; you have to underprice it somewhat. If you pop, you get the news and the excitement that comes with launching on a high note. If you overprice, and shares tumble the first day, then you've pissed off the initial investors, and everyone else is scared to invest because of that initial tumble. It makes it much harder to get back to a decent standing.