"This program is produced by the Advertising Department of WIRED and sponsored by BNY Mellon. CLICK HERE FOR BNY MELLON DISCLOSURES" Can someone who work in ad

"This program is produced by the Advertising Department of WIRED and sponsored by BNY Mellon. CLICK HERE FOR BNY MELLON DISCLOSURES" Can someone who work in advertising shed light on how native advertising is sold, produced and evaluated by the stakeholders? Namely are the article's objectives/editorial aim determined by the advertisers. Who has ultimate editorial discretion? How does one evaluate the effect of native advertising? Or is it currently mostly used to build "brand recognition" for the advertiser?