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The free version is merely a trial version that expires after a certain number of uses, prompting people to buy the full version. I'm not exactly sure if this
by edawerd 17y ago
The free version is merely a trial version that expires after a certain number of uses, prompting people to buy the full version.
I'm not exactly sure if this is a better strategy than simply providing an unlimited license on the free version, albeit with less features.
- netcan 17y agoIs there any way of knowing how much use your app is getting?
- edawerd 17y agoGoogle gives one metric: The number of "active installs", which is a percentage of the number of downloads. For the paid app, it's 82%. For the free app, it's 59%. I presume that once the free app expires on a users phone, they uninstall the app, which partially explains the lower active install rate. In hindsight, this may not have been such a good idea, because it's possible (though I haven't confirmed this) that the active install rate is accounted for in my ranking in the app store. For the free version, I also have the app ping my server whenever it is started. I think I may publish some numbers for a later post.
- netcan 17y ago59% sounds quite high for a trial with so few conversions. How long do you think a user will take to run out of trial?
- inerte 17y agoIf you can't cut features, then it's better. Maybe you want to market a kitchen-sink type of app, one that's already trimmed, or that does some thing better than a competitor (showcasing that one thing).