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There were 23000 downloads of the free version, and 220 copies paid for at $2. But it's not clear from the post what, if anything, differs between the two versi
by bdr 17y ago
There were 23000 downloads of the free version, and 220 copies paid for at $2. But it's not clear from the post what, if anything, differs between the two versions.
- edawerd 17y agoThe free version is merely a trial version that expires after a certain number of uses, prompting people to buy the full version. I'm not exactly sure if this is a better strategy than simply providing an unlimited license on the free version, albeit with less features.
- netcan 17y agoIs there any way of knowing how much use your app is getting?
- edawerd 17y agoGoogle gives one metric: The number of "active installs", which is a percentage of the number of downloads. For the paid app, it's 82%. For the free app, it's 59%. I presume that once the free app expires on a users phone, they uninstall the app, which partially explains the lower active install rate. In hindsight, this may not have been such a good idea, because it's possible (though I haven't confirmed this) that the active install rate is accounted for in my ranking in the app store. For the free version, I also have the app ping my server whenever it is started. I think I may publish some numbers for a later post.
- netcan 17y ago59% sounds quite high for a trial with so few conversions. How long do you think a user will take to run out of trial?
- inerte 17y agoIf you can't cut features, then it's better. Maybe you want to market a kitchen-sink type of app, one that's already trimmed, or that does some thing better than a competitor (showcasing that one thing).