So in your world, nothing grows organically unless it's about a big company? Success Kid has a bone to pick with you. Granted, it's not ruled out that this is

So in your world, nothing grows organically unless it's about a big company? Success Kid has a bone to pick with you. Granted, it's not ruled out that this is a paid publicity stunt, but frankly, it has all the right bits to be an attractive story without any sinister manipulation: * CEO makes 1 mill - that's a very special number to people's minds. * The little guys make bank - everyone loves that! I'm sure the company is happy to reap the rewards of attention (I'm sure their HR dept has no problem drawing applicants now!), and likely even tried to capitalize on the announcement in general, but frankly, this is exactly the sort of story that all my relatives* would tell everyone they know about, no push needed. *Funny how "relatives": serves as a placeholder for "the non-savvy/cynical/technical masses". Guess I have my own streak of cynicism.