Bumping a salary is an ongoing expense and commitment, and it has several serious long-term consequences. You can buy 900k in publicity outright and be done or

Bumping a salary is an ongoing expense and commitment, and it has several serious long-term consequences. You can buy 900k in publicity outright and be done or 900k in publicity by bumping salaries and have an ongoing commitment with very substantial HR and tax implications. They'd have to extract a lot more publicity than they could've gotten by paying a PR firm a million dollars to make it worthwhile. I doubt that's happened.