"s/dopamine/happy juice/ and the article has exactly the same information content." That is the opposite of what the article states, which is that behavioral r

"s/dopamine/happy juice/ and the article has exactly the same information content." That is the opposite of what the article states, which is that behavioral reinforcement is distinct from pleasure. The point being that habit formation is strongly driven by processes other than euphoria [1], and that those processes can be characterized and understood. [1] Novelty is important, especially the variable timing of repetition.