1. He didn't say that men were worthless, just less interesting. 2. Women are responsible for 80% of discretionary spending decisions (http://www.businessweek.

1. He didn't say that men were worthless, just less interesting. 2. Women are responsible for 80% of discretionary spending decisions (http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm http://www.businessweek.com/bwdaily/dnflash/feb2005/nf200502...), so if you're arbitrarily refusing to target them, you're wasting lots of money. Yes, I'm sure you can come up with examples of men making spending decisions. But marketing-by-anecdote is not as effective as marketing-by-data.