4 ms·

Microsoft and Yahoo Agree to Amend Search Partnership

43 points by shawndumas 12y ago

chollida1 12y ago
This seems to be the key takeaway: > First, Yahoo will now have increased flexibility to enhance the search experience on any platform, since the partnership is non-exclusive for both desktop and mobile. Bing keeps getting add revenue and yahoo is free to either buy, develop or partner with another search company in the mid to long term. It looks like this is business as usual. It was rumored that Microsoft might have to put up a large chunk of cash to keep this deal. It looks like Yahoo blinked first here. > Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic. Interesting that they single out desktop traffic and leave out mobile. I'm not sure if this is microsoft thinking that mobile isn't worth the trouble for add revenue or if yahoo thinks mobile add revenue is too important/strategic to give up.... > Microsoft will become the exclusive salesforce for ads delivered by Microsoft’s Bing Ads platform, while Yahoo will continue to be the exclusive salesforce for Yahoo’s Gemini ads platform. I'm not entirely sure what they are getting at here. Was yahoo selling bing ads on Microsoft's behalf before?
- bagacrap 12y ago
  my guess would be that they were showing Bing Ads on Gemini.
prteja11 12y ago
I wish they would partner up with duckduckgo. But then, yahoo wouldn't get the advantage of tracking people for ads.
- icebraining 12y ago
  Microsoft is a provider of search results, while Yahoo and DDG are both primarily consumers/frontends for search. What kind of partnership would Yahoo and DDG have, if they don't complement each other?
  - prteja11 12y ago
    Microsoft is also a front-end for search - Bing. DDG has their own algorithms and indexing for providing search results. Not sure how that partnership would be any different.
- gcb0 12y ago
  duckduckgo uses all available apis (mostly bing) to show search results. all of those apis have a term like "this service may change at any moment". it would be really silly for a fortune 500 company to base one of its money cows in such a precarious position. only small start ups have the luxury of doing that. btw, remember why duckduckgo uses bing now?
  - cwyers 12y ago
    > btw, remember why duckduckgo uses bing now? I actually don't. Can you tell us please?
    - gcb0 12y ago
      Google changed api terms and pricing out of nowhere
gcb0 12y ago
Does that means microsoft won again? if yahoo just got the bing ads from an ad network, they would be paying cents per click and keeping the rest. with the deal, microsoft is the only source of ads, and keep a huge chunk.
- deleted 12y ago
  [deleted]
mathewsimonton 12y ago
My general sense of the revised partnership doesn't really surprise me. On an open webinar a while ago a Yahoo! rep seemed particularly passionate about the Gemini platform and its room for growth while (IIRC) rather vague in response to questions surrounding Bing ads vs. Gemini. Gemini's early integration with tools like Marin Software also indicate a strong interest in driving use of this product.

43 points by shawndumas 12y ago

This seems to be the key takeaway: > First, Yahoo will now have increased flexibility to enhance the search experience on any platform, since the partnership is non-exclusive for both desktop and mobile. Bing keeps getting add revenue and yahoo is free to either buy, develop or partner with another search company in the mid to long term. It looks like this is business as usual. It was rumored that Microsoft might have to put up a large chunk of cash to keep this deal. It looks like Yahoo blinked first here. > Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic. Interesting that they single out desktop traffic and leave out mobile. I'm not sure if this is microsoft thinking that mobile isn't worth the trouble for add revenue or if yahoo thinks mobile add revenue is too important/strategic to give up.... > Microsoft will become the exclusive salesforce for ads delivered by Microsoft’s Bing Ads platform, while Yahoo will continue to be the exclusive salesforce for Yahoo’s Gemini ads platform. I'm not entirely sure what they are getting at here. Was yahoo selling bing ads on Microsoft's behalf before?

bagacrap 12y ago
my guess would be that they were showing Bing Ads on Gemini.

prteja11 12y ago

I wish they would partner up with duckduckgo. But then, yahoo wouldn't get the advantage of tracking people for ads.

icebraining 12y ago
Microsoft is a provider of search results, while Yahoo and DDG are both primarily consumers/frontends for search. What kind of partnership would Yahoo and DDG have, if they don't complement each other?
- prteja11 12y ago
  Microsoft is also a front-end for search - Bing. DDG has their own algorithms and indexing for providing search results. Not sure how that partnership would be any different.
gcb0 12y ago
duckduckgo uses all available apis (mostly bing) to show search results. all of those apis have a term like "this service may change at any moment". it would be really silly for a fortune 500 company to base one of its money cows in such a precarious position. only small start ups have the luxury of doing that. btw, remember why duckduckgo uses bing now?
- cwyers 12y ago
  > btw, remember why duckduckgo uses bing now? I actually don't. Can you tell us please?
  - gcb0 12y ago
    Google changed api terms and pricing out of nowhere

gcb0 12y ago

Does that means microsoft won again? if yahoo just got the bing ads from an ad network, they would be paying cents per click and keeping the rest. with the deal, microsoft is the only source of ads, and keep a huge chunk.

deleted 12y ago
[deleted]

mathewsimonton 12y ago

My general sense of the revised partnership doesn't really surprise me. On an open webinar a while ago a Yahoo! rep seemed particularly passionate about the Gemini platform and its room for growth while (IIRC) rather vague in response to questions surrounding Bing ads vs. Gemini. Gemini's early integration with tools like Marin Software also indicate a strong interest in driving use of this product.