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I wonder how much this was driven by SnapChats HR needs vs being a beta for SnapChat sales to show how you can build super unique targeted advertising. Couldn't

I wonder how much this was driven by SnapChats HR needs vs being a beta for SnapChat sales to show how you can build super unique targeted advertising. Couldn't Nike do a cute "unhappy with you Kicks?" And show a ghost in Nikes whenever someone was within 200 feet of a Footlocker? This advertising seems like an incredible advancement over anything we've seen (because it's real -.they're doing it)

xrjn 12y ago
That's what I was thinking too. Just imagine all the potential that these sorts of snaps can have, especially given their audience which is often considered to be one of the most valuable [1]. Could be something as simple as a local ad for a mall or a country wide ad for a new film for example. [1] http://www.inc.com/issie-lapowsky/inside-massive-tech-land-grab-teenagers.html http://www.inc.com/issie-lapowsky/inside-massive-tech-land-g...