Actually, that '??' part is only '??' for engineers, who generally don't know how to drum up work. There is a process to getting business, it's called 'sales'.

Actually, that '??' part is only '??' for engineers, who generally don't know how to drum up work. There is a process to getting business, it's called 'sales'. Take a reputable sales class (3 or 5 days or so). It'll set you back $5k-$10k, and it'll push you way outside your comfort zone, but it works. Getting business isn't that hard: first, you identify your customers. Then you think of a way how to find those people/organizations. Then you contact them, and set up appointments. Lastly, you convince them (during the meeting) to buy your product (where 'product' can be software you've already written, software you'll write or man hours you'll spend working for them). The above of course skips over many details. But the point is - selling stuff is not 'luck' or 'magic'. There is a process, although of course it has to be tweaked every time. All you have to do is learn it.