Android already does ship generic apps and let users install their own app stores, browsers, maps, and so on. In fact, you don't even have to use the Google pla

Android already does ship generic apps and let users install their own app stores, browsers, maps, and so on. In fact, you don't even have to use the Google play store to install them because you can install arbitrary APKs. In iOS there's no chance of installing an alternate app store by default, and yet with Anroid Amazon was able to make the Kindle devices (fire phone; tablet) that run Android without any hint of Google services. A user can already choose to purchase a device without those services, it just happens users don't want to. I, as a user, enjoy having Google's services and enjoy that I can install alternatives if I so desire (like alternate and better email apps). That's one of the reasons I don't use iOS