Does this mean that tech is inherently the "cool" thing to do? Or that men are less likely to be labeled as a geek, a nerd etc? Or less susceptible for this? T

Does this mean that tech is inherently the "cool" thing to do? Or that men are less likely to be labeled as a geek, a nerd etc? Or less susceptible for this? The way you put it, it seems to me like somehow these effects are less strong for men. Why would that be the case?