No, we weren't trying to sell a blogging platform. What we created was not what we wanted to create either. What we ended up creating was supposed to be a tiny

No, we weren't trying to sell a blogging platform. What we created was not what we wanted to create either. What we ended up creating was supposed to be a tiny piece of a much bigger overall vision. I don't really want to go into a lengthy explanation right now but basically companies (especially the bigger companies) all do something called social responsibility. My co-founder's idea was to provide a different way of reporting their activities and a create a new standard for reporting and become the center of it. Our vision/mission was to increase consumer awareness; bring 100% transparency and honesty to every single company; and motivate all companies to do honest social responsibility activities.