Scaling a business like Homejoy while maintaining quality is virtually impossible. There is just not enough people who can consistently stay motivated to do a g

Scaling a business like Homejoy while maintaining quality is virtually impossible. There is just not enough people who can consistently stay motivated to do a good job in that line of work 24/7 (well more like 8/5). I ran a similar company in Germany and when Rocket Internet decided to pump €44m or whatever ridiculous number it was into their own version it was game over. They were charging less than we paid our cleaners. Even with those resources (and tagging it off the back of their airbnb ripoff) I don't think they will succeed. I know we made a lot of mistakes like bootstrapping too long but having done the business for long enough I came to realise that high staff turnover is inevitable which adds another extra cost which in turn makes the business cost structure unsustainable. Hiring and training is expensive and time consuming and people just don't want to be cleaners long term.