Fair enough. But consider the fact that there ARE alternative solutions and internet.org is not the most optimal. Why not give X megabytes/month data to the us

Fair enough. But consider the fact that there ARE alternative solutions and internet.org is not the most optimal. Why not give X megabytes/month data to the user for free and let HIM chose what the "essential internet services" for HIM are? Internet.org is a non-profit so it would be completely fine giving it for free. But even if they wanted to recover their costs, they could do it in a neutral manner - by ads. Even with your premise accepted, there are better solutions. Internet.org's current model makes sense only when you consider the ulterior motives as well.