Seriously, a huge uproar over a marketing 101 textbook promotion. Attempt to alter consumer behavior in a manner that favors your brand by giving away a free sa

Seriously, a huge uproar over a marketing 101 textbook promotion. Attempt to alter consumer behavior in a manner that favors your brand by giving away a free sample. Does anyone seriously think Uber will continue this promo indefinitely? Of course not. I'm guessing the culture in Toronto is most people drive drunk because cabs cost too much, so this kind of promo is intended to help gain traction in the most lucrative market segment for Uber, the bar/club closers.