The fallout from that memo was instantaneous and widespread. I worked in wireless at the time and everyone I knew at all of the carriers began to pull Nokia inv

The fallout from that memo was instantaneous and widespread. I worked in wireless at the time and everyone I knew at all of the carriers began to pull Nokia inventory. This was not true in many markets. Even if the burning platform concept was correct, releasing it in a companywide email instead of strategically shifting the company and then announcing the change in a measured, considered fashion would've been much better for their cash flows. Purchasers at large operators don't turn on a dime, usually, but I would argue that the CEO of a handset manufacturer declaring their entire existing lineup of products is going to be discontinued in viscerally graphic terms is one of the things that might spur such quick change.