Part of the point of the article, and a very good point, I think, is that this type of service really doesn't scale well. Trust and service are more important t

Part of the point of the article, and a very good point, I think, is that this type of service really doesn't scale well. Trust and service are more important than the absolute lowest price in the market they're in, and being a huge company and having huge scale just doesn't help you that much with those things.