I don't know. Apparently the merchants provide the information to Google directly in spreadsheets. https://support.google.com/merchants/answer/160637?hl=en ht

I don't know. Apparently the merchants provide the information to Google directly in spreadsheets. https://support.google.com/merchants/answer/160637?hl=en https://support.google.com/merchants/answer/160637?hl=en As for your other question about being the #1 result but being ranked below paying advertisers, I'm not sure. Nobody deserves the #1 spot, it's not a natural right granted by your creator. In fact "the #1 search result" varies from query to query and from one user to the next based on their own Google account, if they have one.