Initially, Amazon pays. Once the users are locked in - ISPs demand more money from Amazon. Of course, Amazon passes on these costs to the consumer in small litt

Initially, Amazon pays. Once the users are locked in - ISPs demand more money from Amazon. Of course, Amazon passes on these costs to the consumer in small little $1-2 unnoticeable amount. In the end, the consumer pays Amazon to have special access on the ISPs plus the ISPs to make money from Amazon despite no additional service or product.